Marketing is much more valuable than great creative and execution. Marketing must be at the top of short and long term sales achievement in a reliable and proven way. Marketers must build a marketing machine to deliver sales to meet and exceed the corporate sales plan with hard and fast predictability.
Guy Powell's Marketing Machine will help you do just that. Working from A to Z to collect the right data, to measure and model interim and final results, then to operationalize them so that marketing can be a reliable and predictable source of incremental sales to meet and exceed the corporate plan.